1. Data Controller and Contact Information
Name of the register: Modeo Customer/Marketing Register
Company name: Modeo Oy
Company postal address: Hämeentie 157
Postal code: 00560
City: Helsinki
Business ID: 2028267-4
Email for register inquiries: [email protected]
2. Purpose of Processing Personal Data
Personal data is collected, processed, and used by Modeo for the management of customer relationships, delivery and maintenance of services, direct marketing, remote sales, and customer communication. The data may also be used for statistical purposes and to develop Modeo’s services.
Processing of data for commercial purposes, such as electronic direct marketing, is based on the customer’s consent. Other advertising and product recommendations are based on Modeo’s legitimate interest.
3. Data Subjects, Groups, and Types of Information
Personal data is collected and processed from Modeo customers who provide their personal information during registration via internet services, SMS, or other methods.
The primary source of data is information collected directly from the customers. Data is collected during user registration and throughout the customer relationship. Personal data may be gathered via Modeo’s websites, electronic or non-electronic forms (e.g., feedback and order forms), and by phone. Public registers may also be used for data updates.
The following information may be stored: name, address, phone number, email address, occupation, identifiers such as password (GSM number) and username, service termination data, interest data for marketing profiling, and any direct marketing opt-outs.
4. Disclosure of Data
Personal data may be disclosed to third parties within the European Union, such as Modeo’s partners, companies providing services ordered by the customer, and authorities. Data may be shared for the purpose of delivering goods and services, fulfilling agreements between Modeo and the customer, and for direct marketing and remote sales.
Personal data will not be disclosed to third parties without the explicit consent of the individual, except as stated above or required by law.
Statistical service usage and customer data may be shared with third parties in a format that does not allow the identification of individual users or their personal usage, customer, or personal data.
5. Principles of Register Protection
The customer register is maintained as a technical record by the data controller or an authorized party. The data system is protected by appropriate technical measures against external breaches. Only employees whose duties require access to the register may use it. Usage is monitored with user-specific usernames and passwords.
6. Right of Access and Objection
Customers have the right under the General Data Protection Regulation (EU) 2016/679 (GDPR) and Finland’s Data Protection Act (1050/2018) to inspect their stored data and request correction, deletion, or restriction of incorrect information. Customers also have the right to object to the processing of their data for direct marketing purposes.
Upon request, customers can receive a copy of their electronically stored personal data. The data controller may charge a reasonable fee to cover the direct costs if less than one year has passed since the customer last received their data.
7. Cookies
Modeo Oy’s website uses cookies to improve user experience. A cookie is a text file stored on the user’s computer when visiting a website. It contains information and is used to make website use easier. Cookies do not reveal the user’s identity.
If you want to avoid cookies, you can adjust your browser settings to prevent cookies from being saved. However, this may affect the functionality of the website.
8. Tracking
8.1. Google Analytics
Website usage statistics are collected using Google Analytics for the purposes of monitoring, development, and marketing planning. The collected data cannot be used to identify individual users.
The website also uses Google Analytics Demographics to collect data such as age, gender, and interests. You can change the settings related to this data collection via your Google account: https://www.google.com/settings/ads
You can opt out of Google Analytics tracking using a Chrome browser add-on: https://tools.google.com/dlpage/gaoptout/
8.2. Leadfeeder
Website usage statistics are also collected using Leadfeeder, which gathers information about companies visiting the website. This includes: pages visited, traffic source, time spent on the site, and the visitor’s IP address. This data cannot be used to identify individual users or persons.